About us

Alex Burgundy was founded in Gothenburg, Sweden, but its heart is shaped by many places, cultures, and experiences. It is a brand born from movement between countries, identities, and phases of life, and from a personal journey marked by both loss and growth.

The name Alex Burgundy honors my sister, Alexandra. Losing her changed everything. It reshaped how I view time, connection, and the importance of showing up for others and for myself. In the absence she left behind, something unexpected grew. A deeper understanding of sisterhood. Not only the one you are born into, but the one you build through friendship, support, and shared ambition.

Alex Burgundy is created by women, for women. Friends, sisters, mothers, and individuals across generations who believe in strength, independence, and self expression. The jewellery is designed to be worn every day, not saved for special occasions. Pieces that move with you through work, travel, relationships, and change, just like we do.

Looking forward, Alex Burgundy is more than a jewellery brand. It is a platform in the making. A space built to uplift women, empower communities, and support small businesses and creators. My vision is to grow Alex Burgundy into a network where collaboration, opportunity, and shared success are at the center, where women help women build, launch, and thrive.

This brand stands for resilience, confidence, and connection. It is about honoring where you come from, carrying those you love with you, and creating something meaningful for the future.

Alex Burgundy is jewellery with purpose. Made to last, made to be lived in, and made to bring women together.